Of course, as we mentioned earlier, this is a device that has been designed in collaboration with Disney and that means there’s plenty of famous faces on this watch.

Through Disney characters and content, kids can personalise their Neo experience by choosing their own ‘sidekick’ from a selection of familiar characters, including Minnie Mouse, Elsa, Buzz Lightyear, Darth Vader, the Armoured Avenger, and the Child from the recently launched and highly successful Disney+ series, The Mandalorian.

Explaining more about the new device, Lutfu Kitapci, Managing Director, Vodafone Smart Tech comments: “As a flagship product, Neo underlines Vodafone’s investment in the smart tech category.

“It demonstrates how we are building a platform that has the potential to drive significant value for the business, while also differentiating ourselves in this growing industry. Combining Vodafone’s leading design and technology capabilities, together with the world’s best loved characters from Disney, has created an incredible product that both parents and kids will love.

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